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Many did so to compete with Amazon and other rising online threats. Ten years later, Target and other major stores opened their doors on the holiday itself, creating a new shopping tradition. The holiday shopping season started to creep into Thanksgiving Day 20 years ago when retailers began kicking off sales into the wee hours of the morning on Black Friday. Target said that distribution and call centers will have some staff on Thanksgiving, and they will collect holiday pay. Kohl’s and Walmart will also be closed on Thursday, but Walmart said it hasn’t made a decision yet on the future of Thanksgiving Day store shopping Kohl’s declined to comment. It also noted that it hasn’t announced future plans but “we lean into what our customers as well as colleagues tell us is important to them on these decisions.” Macy’s, which will not open its stores on Thanksgiving for the second year in a row, said that its curbside pickup service will be available at select locations. “With all these online shopping opportunities, is it really necessary to open on Thanksgiving?” Perkins said. He believes retailers are also looking at whether it’s worth spending money on labor and other costs to open on Thanksgiving when shoppers are turning more to online shopping and away from physical stores. Target is the first major retailer to make such a permanent move during the pandemic, and its decision could push other retailers to follow in its path, says Ken Perkins, president of Retail Metrics a retail research firm. “You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.” “What started as a temporary measure driven by the pandemic is now our new standard - one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell wrote in a note to employees.